What should a prospect scorecard include?
It should include visible business signals, fit with your offer, contact readiness, and a short human-readable note.
Scorecard
Local Business Opportunity Scorecard
Use this scorecard to prioritize prospects before export, CRM import, or outreach planning.
Direct answer
A local business opportunity scorecard ranks prospects with practical, public signals such as website status, review depth, local presence, service fit, and contact readiness. It helps prioritize review work, but it does not predict or guarantee sales outcomes.
Score the reason, not the person
A good scorecard evaluates business-facing signals, not personal traits or guesses about the owner. Keep the criteria tied to the service you sell and the visible public context.
Suggested scoring model
Use a simple 1 to 3 scale for each category. Website opportunity, local visibility gap, review/trust context, service fit, and contact readiness are enough for most agency workflows.
- 1 = weak or unclear fit
- 2 = possible fit with verification needed
- 3 = strong visible fit for review
Use the score as a sorting tool
The score helps your team decide which prospects to review first. It should not be treated as a buying-intent prediction or a reason to send generic automated outreach.
Scorecard checklist
- Score website opportunity.
- Score local SEO or profile opportunity.
- Score trust and review context.
- Score service fit.
- Score contact readiness.
Scorecard columns
- Prospect
- Website signal score
- Local presence score
- Trust signal score
- Service fit score
- Next action
Common mistakes to avoid
- • Treating scores as guaranteed intent.
- • Using personal or protected-trait assumptions.
- • Scoring without notes.
- • Letting a high score skip human review.
Related LocaMapHQ resources
FAQ
Can a scorecard predict closed deals?
No. It can help prioritize research, but it cannot guarantee leads, clients, revenue, rankings, or responses.